In 2015 I contributed as Lead Designer in a complete redesign of Navico’s Lowrance, Simrad and B&G brands packaging which brought a unified, modern approach to Navico’s extensive product offering of 200+ SKUs across three brands.
![](https://carbon-media.accelerator.net/0000000dn8v/dHZqiDbCfoyci1QHlfKmm4;960x960.png?auto=webp)
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Various conceptual works
In the conceptual stages, I explored ideas ranging from luxury to economical, practical and basic and everything in between, the explorative process was a hugely insightful experience.
![](https://carbon-media.accelerator.net/0000000dn8v/atDxi4Jnoueeeekh4NCBJ9;960x566.png?auto=webp)
Accessories suite
The packaging guidelines are a detailed reference guide for all business facets including marketing, sourcing and product management. Thoroughly covering all details of the packaging system, these guidelines have ensured a successful and sustained level of professionalism for the entirety of Navico’s packaging.
![](https://carbon-media.accelerator.net/0000000dn8v/kVo71vsJx2gf3dOTghyqW4;960x639.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000dn8v/34PSa9JxRCjdL0MeqAUU4c;960x475.png?auto=webp)
Simrad solution, front
![](https://carbon-media.accelerator.net/0000000dn8v/eohWXHRzouid6SZ1odmtLZ;960x475.jpeg?auto=webp)
Lowrance solution, back
![](https://carbon-media.accelerator.net/0000000dn8v/ct3lXI964WifgnHesJ7506;960x622.jpeg?auto=webp)
Custom product renderings
![](https://carbon-media.accelerator.net/0000000dn8v/9QMEuRIKNyvfoWwZbiGOEF;450x600.jpeg?auto=webp)
The new packaging at an Australian marine supplies store